Get ready to paint the town red—literally! This delightful design hack is taking the internet by storm, all thanks to Brooklyn-based interior designer Taylor Migliazzo Simon. Her green-screen TikTok video, posted on January 16th, with nearly a million views, it’s safe to say this trend has officially gone viral!

The ‘Unexpected Red’ theory is a brilliantly simple concept: add a touch of red to any room, no matter how out of place it may seem, and watch the magic happen. From a charming red vase to a luxurious red velvet armchair, this splash of colour makes any space feel instantly more cohesive and vibrant.

At Cult, we’re all about breaking the rules and making bold design choices. Whether your style is sleek and modern or cosy and eclectic, our curated collection of red accents are here to help you jump on this trend in style. Imagine the wow factor of our Emile Swivel Armchair in Rust velvet in your minimalist living room or the surprise delight of a Terracotta Vase on your rustic wooden dining table.

Don’t just take our word for it—see for yourself why everyone’s talking about the ‘Unexpected Red’ theory. Visit Cult today and discover the power of red in transforming your space from ordinary to extraordinary!