British legacy brand Jaques of London appoints Simon Forster as Chairman

Simon Forster, ex CEO Selfridges appointed Chairman to the Jaques of London board.

A self-described 227-year-old start up, Jaques of London are the oldest toys & games maker on the planet. The brand has revolutionised family entertainment for eight generations through inventive and distinctive wooden toys & games. Now, Jaques set their sights on taking the business to new heights with Simon on board.
Simon – an online retail heavyweight - was Senior VP General Merchandise Manager for TK Maxx, Digital Director of Debenhams, and CEO at Selfridges—voted the ‘World’s Best Department Store’ four times during his time there.

“We are delighted to welcome Simon Forster to the Jaques of London family. His unrivalled experience will be invaluable as we activate new opportunities for our fantastic business. Simon’s innovative approach to online retail and enhancing the consumer experience adds enormous depth of skill to our excellent leadership team.” Joe Jaques, Commercial Director of Jaques of London.

Charismatic entrepreneur, Simon Forster, voted one of the Top 10 Most Influential Retail Leaders in the UK, had this to say about the collaboration:

“I’m truly excited to join the Jaques Team. As a sustainable, values-driven business Jaques celebrates a remarkable heritage as the world’s oldest toy maker.
Jaques present a unique market proposition, and this is an exhilarating moment in Jaques’ extraordinary history. The brand’s heritage roots have laid grounding for an exceptional new phase of potential growth; an opportunity I am delighted to embark on alongside this adventurous and energetic team.”

Simon Forster, non-executive Chairman for Jaques of London.

The auspicious pairing between Simon and Jaques comes at an opportune time with a focus on fresh opportunities, Jaques of London seem set for another year of growth, in which they can celebrate the best of their heritage and re-frame their future with Simon firmly on their team.