The UK’s number one cookware specialist launches elegant new collection
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Pictured above: Malmo White Teardrop Dinner Set, 16 piece 4 settings, £149
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Pictured left to right: both Malmo White Dinner Sets, 16 piece 4 settings, in both plain and teardrop designs, £149
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ProCook is adding a new colour to its bestselling Malmo tableware collection with the introduction of white stoneware. New Malmo White is designed to truly elevate any tablescape with its Scandinavian inspired design.
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Handcrafted from durable stoneware and finished with a dreamy reactive glaze, each piece in the opulent Malmo White range has a lovely organic feel and come with the choice of either a textured teardrop design or a plain version which when mixed offer an added sophistication.
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Pictured left to right: Malmo White Jug £22, Malmo White Low Serving Bowl £34, Malmo White Tall Serving Bowl Teardrop £24, and Malmo White Bud Vase £9
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Pictured left to right: Malmo White Teardrop Dinner 16 Piece Set £149, Malmo White Teardrop Mug Set £27, Malmo White Teardrop Egg Cup Set £20, and Malmo White Teardrop Dinner Plates 4 Piece Set £56
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“White interiors are experiencing a huge renaissance in the home thanks to the influence of several trends that have intersected,” explains Sarah Savery-Smith, Brand Director for ProCook. “Once traditionally associated with the status of fine dining, white tableware is now a timeless cornerstone of several trends, from the clean lines of Scandi minimalism to the cosseting textures of the homestead movement. With its neutral tones, textured elements and reactive glazing, Malmo is designed to look at home on the most premium of tablespaces, yet its affordability means you’ll want to use it more than just on special occasions.”
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Pictured left to right: both Malmo White Dinner Set 16 piece 4 settings £149, and Malmo White Teardrop Mug Set £27
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Exuding an understated elegance that will enhance any home dining space, Malmo White can be dressed up or down. Whether it’s a quick weeknight dinner that brings a smile to your face, or a lovingly prepared showstopping party for friends in which the plates will be admired long after the meal has been finished.
ProCook’s Malmo Stoneware range is also available in a dusky Charcoal and a light Dove Grey, and all shades have been designed to be seamlessly mixed and matched for beautiful tablescapes. The Malmo Tableware range typifies the quality ProCook has become known for, appealing to consumers who choose to invest in a dinner set and homeware that stands the test of time.
The Malmo White collection comprises of various pieces including stoneware dinner sets, salad and side plates, cereal and pasta bowls, bud vases, jugs, egg cups, mugs and a mixture of serveware.
To celebrate the launch of Malmo White, ProCook will apply a two-set saving discount on 12 piece, 16 piece and 20 piece dinner sets. Dinner sets start at £119, whereas individual pieces of Malmo White start at £9.
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Christmas tablescapes featuring Malmo White Dinner Sets, 16 piece 4 settings, in both plain and teardrop designs, £149
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From new Malmo stoneware dinner sets to cutlery sets and salt and pepper grinders, you can get everything you need to create a inspirational tablescape from ProCook at procook.co.uk.
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Notes to editors
ProCook is the UK’s leading specialist kitchenware brand. The business offers a direct-to-consumer proposition, designing, developing and retailing a high-quality range of cookware, kitchenware and tableware which provides customers with significant value for money.
The brand sells directly through its website, procook.co.uk, and via over 55 own-brand retail stores, located across the UK. ProCook products are also available on Amazon in Germany and France with delivery options extending to Belgium, Austria, Luxembourg, the Netherlands and Poland.
Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware and tableware company, employing 700 colleagues and operating from its Head Office in Gloucester.
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