After over a year of digital communication and trade shows, it was a delight to have Top Drawer September 2021 back in full swing at Olympia, London. The buzz of the show brought the interior, gift and fashion industry back together once again and has shown us that the future of trade shows is looking very promising.
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With Top Drawer September 2021 complete, we look back on the exceptional show that occurred, celebrating hundreds of inspiring brands, from new businesses to new trends and launches. With orders taken from 9.30am on Sunday all the way through to Tuesday afternoon, Top Drawer brought in a variety of distinguished buyers for exhibitors to network with. Exhibitors were also able to connect with reputable stylists, high-end journalists and creative influencers, boosting sales and brand awareness all in the same place.
With an exceptional RetailFest line-up, attendees at Top Drawer were able to learn, be inspired and chat to the very best in the industry.
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Holly Lee Tucker MBE (a British entrepreneur, philanthropist, founder of Holly & Co and previous to that, notonthehighstreet) was one of many speakers who inspired a full audience with her enthusiastic talk on ways to keep your creative business thriving and future-proof.
Kalkidan Legesse (founder of Sancho’s & Schwap) explored a hot topic in retail and sustainability, and shared her tips and tricks on how to adopt sustainable practices in your business.
Nikki Snell (founder of Press Loft) had a chat with Emma Morton-Turner and they gave their five top tips to maximise product photography for PR and e-commerce.
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Journalists from Ideal Home, House Beautiful, Saga, Revolve and many more attended the press office which showcased exhibitors' new launches, press releases, brochures and samples. This generated a general buzz and boosted their brand awareness among the press.
Trends were a popular topic at Top Drawer September 2021. RetailReveal partnered with Press Loft to take a look into the future of trends and create four influential trends for buyers and exhibitors to use as inspiration.
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After the great success of Top Drawer September 2021, we look forward to welcoming you to Top Drawer Spring, 16-18 January 2022 with new inspiration, more networking and exciting launches.
Testimonials:
Top Drawer is a great place to find interesting new products and a one-stop-shop to make everything for buying for your business just that little bit easier. – Anna Marie Trzebinski, AMTStyling
Top Drawer is always a great event to attend as a retail professional to check out makers big and small. – Graham Hunter, East of Eden
High quality, design-led products all under one roof. – Dawn Fuge, Precious Sparkle
Top Drawer was a fun, friendly event that enabled us to discover new brands and products. As a small business, this saves us a lot of time in research and gave us the chance to meet the people creating products, to see and feel the products themselves and discuss with the company whether they would be able to meet our requirements for sustainability, plastic-free packaging and environmentally friendly ingredients/materials. – Rachel Saunders, Green and Wild
It was good to be back at Top Drawer in person, nothing beats seeing and touching products in real life and meeting suppliers face to face. – Jo Georgiou, The Ark
Exhibitor testimonials
Top Drawer Autumn and Spring are the most important trade shows in our calendar. No other exhibition in the UK generates such high calibre customers; sourcing for their stores and connecting with us the suppliers. The show gathers a very nice collection of exhibitors offering shops good content for the customer. – Victoria Whitbread, Designed in Colour
The last 18 months have been really challenging as a business and to have a show to come back to is amazing. The look and feel of the show is still at the highest quality which shows how much the team behind the show cares about delivering a great experience. - Simon Maghnagi, Forma House
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